Who we are

TUI Musement is a global Tours and Activities business with a curated portfolio of excursions, activities and tickets in 1.000+ destinations and 100+ countries, supported by local teams worldwide. 


Why you should join our programme

We’ve made it easier than ever to connect with us, whether you are looking to increase revenues, grow your audience or ramp up your digital marketing campaigns with tours and activities.

We provide our partners with a diverse portfolio of high-quality products, competitive commissions, support from a dedicated account manager, and a user-friendly platform that provides comprehensive insights, statistics and reporting for daily sales tracking.

Join the industry's most exciting global affiliate programme, get links and start earning commission today!

Being part of a leading travel group provides our partners with significant advantages:

Exclusivity – Our TUI Collection of experiences offers guaranteed great value and top-rated guides. 
More sustainable experiences – Our Green & Fair experiences have been checked via a process approved by the Global Sustainable Tourism Council (GSTC). In addition, our National Geographic Day Tours meet the GSTC criteria, and a portion of the proceeds from these tours goes back to the National Geographic Society to fund research programmes around the world. 
Health & Safety – Our partners can also count on our robust health & safety policies. 
Dedicated support – we are a close-knit team and extend this ethos to all who partner with us by providing continuous support.


How do you benefit from the Musement programme at Webgains?

Banners: Creatives updated in line with promotions and seasonal events 
Commission: start from 7% 
Cookie Length: 30 days 
Affiliate Approval: fully automated and updated daily

PPC Policy:

Restricted: affiliates cannot use the brand or its derivatives and misspellings but can work on generic terms to redirect directly to advertiser website or to the affiliate's site. 
Please exclude the "TUI Musement", "TUI" and "Musement" brand from your SEM campaigns.
Please find our policy for any bids here: 
https://affiliate.musement.com/assets/docs/Musement_Affiliate_Program_Terms_and_Conditions.pdf

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